About User EffectUser Effect is a consulting firm specializing in strategic usability for business websites. Put simply, we help you convert website visitors into buyers. We achieve results through a combination of usability best practices, analytics and testing, and understanding the full life-cycle of the consumer, including search engine optimization and online marketing. The User Effect blog is focused on website usability and other issues that drive online sales.
About The AuthorDr. Peter J. Meyers (AKA "Dr. Pete") is the President of User Effect, a former start-up executive, cognitive psychologist, and lifelong programmer. For the past 11 years, Dr. Pete has worked directly with business owners and executives to understand their goals, get to know their customers, and improve their online return on investment.
What Is Usability?Usability is, simply put, the science of making technology work for people. Website usability is the art and science of building sites that are efficient, easy to use, meet visitor's expectations, and ultimately help people accomplish their goals. If you'd like to learn more, check out this short video: What Is Usability?